Marketing expertise on-demand
I help your business by:
- Developing a strong brand
- Giving your business a competitive advantage
- Growing your flow of new business
- Inspiring your team
Are you a small to medium sized company or charity? If so affording a full time marketing person (or agency) can be hard. I provide the expert marketing help you need, within your budget.
I will provide a free marketing assessment of your current strategy, and in return give you my thoughts and feedback.
- Find out what's working and what isn't, in your marketing plan
- Understand the return on investment in your chain of marketing
- Receive a technical checkup on your website
- Discover new ideas for growing your business via marketing
- Become well known and recognised
- Develop a strong path to engagement and sales
- Be perceived as a valuable and exciting brand
- Get the best value for your marketing budget
- Create or update an inspiring story for your business
- Give your business a modern visual design
- Get ahead of your competitors
- Inspire staff and customers
- Bring your organisation to life with a unique visual identity
- Make a strong first impression
- Consistency throughout your business from your business cards to email designs
- Stimulate creativity and energy
Websites
- Deliver a fast, well structured site
- Optimise the conversion path to new business
- Keep your site current and dynamic
- Deliver your message on mobile, tablets and desktops
- Make your site a destination, not just a static e-business card
- Benefit from cost effective WordPress site hosting and maintenance
- Defend your site from cyber attack and reputational risks, especially for eCommerce sites
- Training and support for your staff, to keep the site up-to-date
- Integrate your site with social media, and email lists
- Upgrade your marketing funnel to deliver traffic
- Be clear on the benefits of content versus paid advertising
- Position your business in the places your target customers go
- Make use of paid search, advertising and email marketing where needed
Data Privacy and GDPR
- Have a professional approach to protecting data
- Ensure staff are knowledgeable and informed
- Make use of the right support platforms
- Avoid fines, reduce risk and promote trust
PCI / DSS Compliance
- Protect your payment processing chain and be compliant
- Utilise an Approved Scan Vendor to provide technical confidence
- Put in place Information Security Policies and Procedures
- Make sure card issuers know you are compliant
- Avoid penalties and fines
About me
I am based in Somerset and love being in this part of the world. We live in Exmoor, and can reach the coast easily with views across the Bristol Channel to Wales.
I have implemented marketing projects for multiple businesses including charities, professional services and one-man companies. If you have a significant challenge with your marketing and need advice, get in touch and see where a conversation leads.
Get in touch
Writing and observations
April 17, 2025
Why should I invest in my brand? 10 great reasons to do so
August 7, 2024
What is a brand story? How to give your team the power of exciting brand stories
June 21, 2024
What is a Brand Strategy? 7 Positive and Powerful Steps
My work (current and previous)
The Alpine Garden Society saw the light of day in December 1929. The main purpose of the Society was, and still is to educate its members and the general public in all matters relating to alpine plants.
My on-going project with the AGS is to take on their bespoke websites, and transform them into a coherent whole new platform for members to experience. At present the AGS has one main website (in WordPress) and four secondary sites built in Java and hosted directly from within Amazon.
The project includes:
- Taking care of their domain names
- Moving their existing site onto new hosting
- Making operational improvements to the existing site
- Reviewing and remaking their visual branding
- Designing a new complete website structure
- Finding methods to migrate thousands of images and encyclopaedia pages into the new site
- Designing and building the new site
- Providing marketing support for online advertising and a recruitment campaign
The Hardy Plant Society was founded in 1957 and is a leading specialist plant society. With members in the UK and overseas, and a huge amount of plant related content, created a new brand, website, and membership system was a big project. Launched in November 2023, around 5,000 members were migrated into the site, and the annual seed distribution scheme launched online. The HPS project has included:
- Audience research
- Content research
- A member survey
- Vision and values
- Brand identity
- Website design, build and operation
- Helpdesk and live chat support
The site contains:
- 75 unique pages
- Nearly 350 blog posts
- Over 20,000 images
- Around 1,000 individual publications
- 27 products on-sale
- 33 membership plans
All built within WordPress using a suite of tools to manage memberships, the online shop, the integrated plant library, member-only content and the huge number of images.
Barnes Roffe are a large (150 person) accountancy practice based around London. The company makes extensive use of ShaprSpring CRM to capture and manage their incoming flow of recruitment candidates and general enquiries. I worked with them to develop a new visual toolkit and a new website via a series of brand development workshops.
- Brand definition
- Competitor research
- SEO research
- Visual development
- Website wireframe development
- Website build and deployment
- CRM integration
- LinkedIn campaign
BG Law are a legal services agency and platform, providing a working environment for independant solicitors. BG Law provides each solicitor with their case management platform, billing and commercial services, promoting them via the central website. I work with the senior team via brand workshops to develop a new visual toolkit, referencing their competition and jumping into a vibrant and exciting new look.
- Brand workshops
- Visual toolkit
- Website wireframe
- Website build and migration
- Google campaigns for recruitment and lead generation
Cassini Systems are a leading provider of risk management tools to the wholesale capital markets. Their suite of tools has been integrated into front end trading platforms, banks, fund administrators and other firm and has received multi-million dollar rounds of investment to develop the business. I worked with Cassini from an early stage to create their new visual presentation. Beginning with the brand concept we developed and delivered a complete rebrand including the website, business cards, document templates, marketing materials and social media branding. The website provides content for the diverse audience of users from the front to the back office, linking their roles to specific use-cases. Over time we worked together on content, events, webinars, CRM, SEO, a large search campaign, a podcast and every component of a marketing engagement.
- Brand development and visuals
- Website build and deployment
- CRM
- SEO
- Events and webinars, with video
- Podcast episodes
- Document templates
- Marketing flyers
- Google search campaigns
HairCo sell everything you might need to support your beauty needs. Part of their strategy is to be the price winner on at least one leading product, ensuring they feature first in the Google Shopping results. Their product inventory is managed via the website and an automated feed to Google using GoDataFeed ensures that their products are always on view for shopping searches. In addition significant budget is spent to capture search traffic using the Google Pro Max approach across as many Google platforms as possible.
- Website development
- Google integration & data quality improvement
- Google multi-platform traffic generation
- Cart abandonment workflow
Engage provide a means for furniture and household goods to be donated and re-sold. Buyers with qualifying benefits are given a beneficial price compared to the regular charity price. In these times of economic challenges, demand for their service has been strong with quick turnover of stock.
- Brand workshop
- Visual toolkit
- Website build and deployment
Rooftech are commercial roofing contractors - if your warehouse or factory roof needs repairs or replacement, give Rooftech a call. We remade their website and brand visuals to a fresh modern design, and cleaned up an existing website both for design, content and regulatory matters. Extensive use of hidden landing pages and a corresponding Google search campaign drove traffic and leads.
- Visual design
- Website build
- Google search campaign
Razor Risk Technologies provide an enterprise level risk and capital management platform to major banks around the world. Having undergone an ownership change we worked with Razor to re-invent their visual styling and produce content for the site. Razor is part of the Parabellum Investments group.
- Brand toolkit and visual styling
- Website design, build and deployment
- Document templates
- Marketing materials
- Business cards
- Printed booklet and event stand
New-Link are a boutique consultancy for the capital markets. Having established the basics of a visual toolkit, we expanded on this to design and build their website. The firm has many business lines represented using various visual animations. Occasionally the firm produced PDF content with dynamic visual design which we then translated into corresponding pages on the site.
- Visual design
- Website build and operations
- Online promotion for an in-person event
Porlock Parish Council have a legal obligation to provide access to the documents underpinning the operations of the council. Every meeting has an agenda, minutes and supporting documents. Many policies and other documents need to be made public. We took over an existing site which contained nearly 400 documents dating back a few years. All the documents were organised with metadata, and loaded into a back-end database ready for publication. Using parameterised UI components the documents are published into the relevant pages of the site. By using a back-end database, there is no need to touch the web pages themselves when new documents are added. The Clerk of the council can add documents in an almost non-technical way without needing us to intervene. We are also working on a parallel home page which is designed entirely with accessibility in mind, for people using screen readers.
- Visual design
- Back-end database design and population
- Website content migration
- Website revisions and testing, then deployment
- Accessibility testing and parallel home page (in progress)
Prodktr is a hybrid consultancy with a SaaS platform to enable fund managers to move providers. The firm is lead by people with extensive experience in the buy-side crossing over all asset classes. They have won business by being focussed on their topic of Treasury Operating Model reviews and revisions. Currently in Beta their platform Segue aims to speed up the painful process of extracting data from a fund admin provider and delivering to a new provider, in a controlled way. We worked with Prodktr to remake their website, create new content with some SEO behind it, film videos, run an email campaign and support their social media.
- Website re-build
- Filming
- SEO
- Content creation and publication
- Social media operations
- Podcast episodes
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