Cassini Systems are a leading provider of risk management tools to the wholesale capital markets. Their suite of tools has been integrated into front end trading platforms, banks, fund administrators and other firm and has received multi-million dollar rounds of investment to develop the business. I worked with Cassini from an early stage to create their new visual presentation. Beginning with the brand concept we developed and delivered a complete rebrand including the website, business cards, document templates, marketing materials and social media branding. The website provides content for the diverse audience of users from the front to the back office, linking their roles to specific use-cases. Over time we worked together on content, events, webinars, CRM, SEO, a large search campaign, a podcast and every component of a marketing engagement.
- Brand development and visuals
- Website build and deployment
- CRM
- SEO
- Events and webinars, with video
- Podcast episodes
- Document templates
- Marketing flyers
- Google search campaigns