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Marketing is all about and a little bit of perspiration! isn’t difficult provided you realise that it only works when an organisation has clear inspiration and . Once your organisation shows these traits, and then chooses to invest, marketing becomes an enjoyable exercise to express those positive thoughts using words, pictures, videos and any media which helps deliver your .

Ask yourself, how inspiring is your organisation? Does it tell an inspiring story in public? Is that inspiration enough to win support and , apart from direct promotion of your products and services?

If you aren’t sure, get in touch and I’ll help you think about this.

Bill.


Photo by Kid Circus on Unsplash


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