{"id":11,"date":"2022-10-04T11:40:19","date_gmt":"2022-10-04T11:40:19","guid":{"rendered":"https:\/\/billhodgson.com\/?page_id=11"},"modified":"2024-05-01T15:44:31","modified_gmt":"2024-05-01T15:44:31","slug":"home","status":"publish","type":"page","link":"https:\/\/billhodgson.com\/","title":{"rendered":"Home"},"content":{"rendered":"

Interim Marketing Officer<\/h3><\/div><\/div><\/div>
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Does your organisation need marketing input but not full time? I can be your marketing officer on a part-time basis and provide the guidance you need. \u00a0Together we can develop or refresh your marketing strategy, and carry out your marketing projects using my network of associates or by selecting the right partners to suit your needs.<\/p>\n

I can also advise on marketing related technology and platforms, review what you have now revealing any risks or issues, and make recommendation for the future.<\/p><\/div><\/div><\/div><\/div><\/div>

Branding<\/h3><\/div><\/div><\/div>
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What makes your firm stand out from the rest? Does your brand purpose have meaning, and cascade through your firm into goals, missions and the 'soul' of your content output?<\/p>\n

Consider running a brand development workshop to consider the future of your brand, delivering both visuals and words that begin to shape how your firm is perceived.<\/p><\/div><\/div><\/div><\/div><\/div>

Design<\/h2><\/div><\/div><\/div>
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Great design needs great inspiration. Using your brand purpose, goals and culture, we interpret these to produce visual concepts to excite you. With iterative review and development the future visual presentation of your brand and business is transformed into a visual new suit.<\/div><\/div><\/div><\/div><\/div>

Websites<\/h2><\/div><\/div><\/div>
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Does your website deliver commercial value and support the success of your business? Don't treat it as an after thought - regard it as your 24 hour sales person delivering new business.<\/p>\n

The thought behind a website is a big part of success. Who does it serve? What do they want from it? How can they interact with your firm?<\/p>\n

Work with us to discover how your site can grow your business, and when combined with a brand development workshop can transform your fortunes.<\/p><\/div><\/div><\/div><\/div><\/div>

Traffic<\/h2><\/div><\/div><\/div>
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Are you getting plenty of the right visitors to your website? If not we can help you choose how to build your audience. From using social media, to paid search or content creation and publishing, there are many ways to reach out to find your customers.<\/p>\n

We can even make sense of SEO for you - how does your site rank? Why people are looking at your site? How to make the best of your blog posts to attract search traffic.<\/p><\/div><\/div><\/div><\/div><\/div>

CRM<\/h2><\/div><\/div><\/div>
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For larger marketing projects you might benefit from using a CRM platform with automation. Use a pre-planned content journey to tempt prospects to engage with you. Track your campaigns across multiple platforms and make sense of which investments work and which can be parked.<\/div><\/div><\/div><\/div><\/div>

Data Privacy and GDPR<\/h2><\/div><\/div><\/div>
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Are you confident that the way your organisation complies with data privacy laws? A simple discussion will help you answer that question, and formulate a practical approach to taking the right steps to protect your organisation from the risks that handling personally identifiable information brings.<\/div><\/div><\/div><\/div><\/div>

About me<\/h1><\/div><\/div><\/div>
I have developed marketing plans for multiple businesses including charities, e-commerce, professional services and one-man companies. If you have a significant challenge with your marketing and need advice, get in touch and see where a conversation leads.<\/div>
Find me on LinkedIn and get connected:<\/div>
<\/i><\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
\"bill<\/span><\/div><\/div><\/div>
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Get in touch<\/h2><\/div><\/div><\/div>